THE YEAR OF YOUR JOURNEY

Why China?

BE ORIGINAL

EXPLORE THE UNEXPLORED.

If you want something different, look no further. Adventure China is designed to be different - you'll explore the next major destination years before the tourist boom hits.

By 2030, China is expected to be the global leader in inbound tourism. You'll experience the incredible sights and sounds of the world's 3rd-largest country long before anyone else does.

UNCOVER A UNIQUE CULTURE

LIKE NOWHERE ELSE ON EARTH.

Modern China rests on the foundations of a deep and vibrant heritage. From ancient dynasties to modern developments, discover the mysteries of a land that's very different from your own.

Be bold - go where others have not gone.

SEE INDESCRIBABLE NATURAL SCENERY

VIEW IT WITH YOUR OWN EYES.

Our Adventure China team members have all lived in and travelled China, so we're here to guide you on your journey.

The Great Wall, the Terracotta Army, Tiger Leaping Gorge, or the Forbidden City - this is your opportunity to uncover some of the world's best secrets.

Check out our China travel guides
CHALLENGE YOURSELF

UNCOVER YOUR FULL POTENTIAL.

Travelling China is a next-level travel experience. In such a drastically different culture, you'll encounter challenges you might never expect - and you'll overcome them in ways that uncover what you're truly capable of.

You'll become accustomed to pushing yourself, stepping out of your comfort zone, and diving head first into your next adventure.

TASTE UNUSUAL FLAVOURS

DISCOVER YOUR NEW COMFORT FOODS.

Authentic Chinese food probably isn't like anything you've had before - and that's a good thing. You'll try a whole new selection of new foods - and become a daring and adventurous eater.

Each Chinese region is distinct in its flavours and ingredients, so you'll have a rich and flavoursome travel experience.

Check out our Chinese food guide

See it with your own eyes before anyone else.

TAKE THE ROAD LESS TRAVELLED